New Town Culture is a pioneering programme curated by the London Borough of Barking and Dagenham to develop artistic and cultural activity as a core part of social care services.

We designed a new identity to establish a stronger presence for the programme, taking cues from text message speech bubbles for the acronym letterforms that house the full name, allowing the identity to work at different scales. An any-colour-as-long-as-its-described-as-yellow colour scheme provides a simple constraint whilst also freeing the identity from traditional branding dogma.

The identity was extended in to a website designed with designer Vera van de Seyp.

Marijke Steedman and Sioned Pennant
Charmian Griffin
Vera van de Seyp